How much influence does the company have on the brand, and in what way is moonshot influenced by YG Entertainment artists? YG Entertainment artistes can be involved in the development as well because they use our products beforehand, even before it’s launched, so they can give us feedback.
I don’t date at work." G-Dragon's performance was part of his "Act III, M. There was like a handful of “Avengers” in the Korean beauty market and we gathered together and thought, why don’t we make a beauty brand?Something that is really fun and does not have any rules, which can make makeup a really fun thing.When YG Entertainment first announced that they would be launching a beauty brand, moonshot, to add to their belt of varied businesses, many expected them to pick Big Bang’s G-Dragon as the brand ambassador.However, when they debuted with actress Lee Sung Kyung (who is also under YG Entertainment) as the face of the brand, we thought maybe they didn’t want to associate their brand to YG artistes. We spoke to the Creative Director of moonshot, Jenny Park, on the brand’s concept and choosing G-Dragon and 2NE1’s Sandara Park as spokespersons. It [stemmed] from breaking rules and stereotypes of all the other beauty brands out there.