You fall prey to the tyranny of choice—the idea that people, when faced with too many options, find it harder to make a selection.
If you are trying to choose a boyfriend out of a herd of thousands, you may choose none of them.
You can get to thinking that the single ones are single for a reason.
If your herd is larger, your top choice is likely to be better, in theory, anyway. When there is something better out there, you can’t help trying to find it.
The demolition of the Third Avenue Elevated subway line set off a building boom and a white-collar influx, most notably of young educated women who suddenly found themselves free of family, opprobrium, and, thanks to birth control, the problem of sexual consequence.
The obvious advantage of online dating is that it provides a wider pool of possibility and choice.The twentieth century reduced it all to smithereens.The Pill, women in the workforce, widespread deferment of marriage, rising divorce rates, gay rights—these set off a prolonged but erratic improvisation on a replacement.the fall of 1964, on a visit to the World’s Fair, in Queens, Lewis Altfest, a twenty-five-year-old accountant, came upon an open-air display called the Parker Pen Pavilion, where a giant computer clicked and whirred at the job of selecting foreign pen pals for curious pavilion visitors. Within a year, more than five thousand subscribers had signed on. It would invite dozens of matched couples to singles parties, knowing that people might be more comfortable in a group setting. They wound up in the pages of the New York subscriber.You filled out a questionnaire, fed it into the machine, and almost instantly received a card with the name and address of a like-minded participant in some far-flung locale—your ideal match. He called up his friend Robert Ross, a programmer at I. M., and they began considering ways to adapt this approach to find matches closer to home. “This loser happens to be a talented fashion illustrator for one of New York’s largest advertising agencies.