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Chinese dating preferences are relatively material-driven, and many users, especially women, expect to marry someone who is financially secure and successful.

When 30-year-old auto sales manager Zhou Yixin joined online dating at the behest of her cousin living in Beijing, she did not expect to meet her steady boyfriend of two years.

Put more simply, an American asks, ‘How does my heart feel?

’ whereas a Chinese individual tended to ask, ‘What will other people say?

“We’re looking for people who are more relationship-driven,” says Liu.

“We are matching for long-term relationships.” While dating apps and sites have made it easier for users to find a large number of highly-targeted matches and thus widening the dating pool for Chinese singles, negative effects have also arisen.

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