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The dating platform opens up opportunities for scams and for thieves to , said Kevin Lee, a trust and safety architect at fraud prevention company Sift Science.Lee ran Facebook's spam operations team from 2014 to late 2016, with a focus on stopping online romance scams.The service, designed for people who want to have an affair, suffered an embarrassing breach in 2015 in which 36 million members had their personal information exposed.Buell became the company's president and chief technology officer in 2017 and was tasked with cleaning up the company's massive mess and getting people to trust Ashley Madison again. "These are very intimate details of a person's life, something that people care a lot about," Buell said.Facebook didn't say when the new dating feature would roll out for its app.

from finding the right matches to making all the arrangements for the date.

But its data privacy woes have definitely cost it users, he said."There will be many that because of the news, and the mess that Facebook created, will want to stay away from it," Schiffer said.

"The last thing that you want is your personal messages, and even some flirtation, to be exposed to the world like data was through Cambridge Analytica's research."Zuckerberg knew the privacy concerns coming into Tuesday's announcement and hoped to reassure the audience they could trust Facebook with their dating lives.

"I know a lot of you are going to have questions about this, so I want to be clear that we've designed this with privacy and safety in mind from the beginning," he said.

Facebook, which makes most of its money from selling targeted ads, said it doesn't have plans to show ads on its new dating platform.

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